Product Designer Manager at ShopBack

👋 Hello, I'm Becher — a results-oriented Product Design Manager with a knack for building and scaling design systems while creating user experiences that drive business success. My passion for design systems and ability to deliver measurable results make me a valuable partner in scaling design teams and fostering product innovation.

⇣Scroll down for my work

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<aside> 📄 Have a look at my resume

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💼 Current

Product Design Manager at ShopBack 2024 - PRESENT

⌛ Previous

Senior Product Designer (Design System) at ShopBack 2022 - 2024

Experience Designer, Consultant at ThoughtWorks 2021 - 2022

Senior Experience Designer at SP Digital 2018 - 2021

Digital Art Director at Multiple Ad Agencies (MRM//McCann, Cheil Worldwide...) 2012 - 2018

BA Web & Multimedia Design at Teeside University & The One Academy 2007 - 2011

💬 Speaking

Design Systems: My Unexpected Mentor – Into Design Systems Sep 2024

Design System Team of One – HaloDesigners Aug 2023

🧳 Others

Teaching Assistant at General Assembly 2019

PSPO I Certification 2019


📖 Case Studies

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Hey there! Sorry I haven’t shared my latest work yet. If you’re up for a chat, let’s connect on LinkedIn.

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Creating structure for a shareable design system

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GreenUP – Go Green, Earn Rewards

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Designing an illustration system for Singapore Leading Utilities Group

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Transforming Tengah Counter Experience


🎨 Illustration

Concept for Tengah, Singapore’s first smart and sustainable town.

Concept for Tengah, Singapore’s first smart and sustainable town.

Concept for Changi Airport Group.

Concept for Changi Airport Group.


Agency Works

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Food Pulse by UFS

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Fox Sports