Product Designer Manager • Design Systems • 0-to-1 Builder

Hello, I'm Becher — a Product Design Manager who builds design systems that scale. I help teams deliver impactful experiences across consumer and business products. Through systematic design thinking, I streamline workflows and guide designers to solve complex challenges. Currently leading design at ShopBack, where I'm scaling both our design system and a team of 3 designers.

⇣Scroll down for my work

<aside> <img src="/icons/promoted_green.svg" alt="/icons/promoted_green.svg" width="40px" /> Connect on LinkedIn /

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<aside> <img src="/icons/promoted_green.svg" alt="/icons/promoted_green.svg" width="40px" /> View my CV for detailed experience

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<aside> <img src="/icons/promoted_green.svg" alt="/icons/promoted_green.svg" width="40px" /> Say hi at [email protected]

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💼 Current

Product Design Manager at ShopBack ****2024 - PRESENT

⌛ Previous

Senior Product Designer (Design System) at ShopBack ****2022 - 2024

Experience Designer, Consultant at ThoughtWorks ****2021 - 2022

Senior Experience Designer at SP Digital ****2018 - 2021

Digital Art Director at Multiple Ad Agencies (MRM//McCann, Cheil Worldwide...) 2012 - 2018

BA Web & Multimedia Design at Teeside University & The One Academy 2007 - 2011

💬 Speaking and community

Design Systems: My Unexpected Mentor – Into Design Systems Sep 2024

Design System Team of One – HaloDesigners Aug 2023

🧳 Others

Teaching Assistant at General Assembly 2019

PSPO I Certification 2019


đź“ť Post

State of ShopBack Design Systems


🎨 Design Case Studies

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Creating structure for a shareable design system

GreenUP – Go Green, Earn Rewards

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Designing an illustration system for Singapore Leading Utilities Group

Transforming Tengah Counter Experience