Product Design Manager balancing people leadership with hands on design. Builds design systems and design operations that help teams navigate multi market B2C and B2B complexity at scale. Enjoys working in fast growing, ambiguous environments, turning uncertainty into practical execution and real business impact.
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<aside> <img src="/icons/promoted_green.svg" alt="/icons/promoted_green.svg" width="40px" /> View my CV for detailed experience
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💼 Current
Product Design Manager at ShopBack ****2024 - PRESENT
⌛ Previous
Senior Product Designer (Design Systems) at ShopBack ****2022 - 2024
Experience Designer, Consultant at ThoughtWorks ****2021 - 2022
Senior Experience Designer at SP Digital ****2018 - 2021
Digital Art Director at Multiple Ad Agencies (MRM//McCann, Cheil Worldwide...) 2012 - 2018
BA Web & Multimedia Design at Teeside University & The One Academy 2007 - 2011
💬 Speaking and community
Design Systems: My Unexpected Mentor – Into Design Systems Sep 2024
Design System Team of One – HaloDesigners Aug 2023
🧳 Others
Teaching Assistant at General Assembly 2019
PSPO I Certification 2019
State of ShopBack Design Systems
Creating structure for a shareable design system
GreenUP – Go Green, Earn Rewards
Designing an illustration system for Singapore Leading Utilities Group
Transforming Tengah Counter Experience