Fox Sports Asia wanted to redesign their platform where all sports fans can have a richer experience across their digital touchpoint. The redesign consists of various digital touchpoints that launched in APAC and Taiwan.
Casual Fan
“I check the news once every week and I only follow the team/player I like when there’s a big tournament”
Average Fan
“I only follow the team/player I like and I read sports news 2-3 times per week and like to read expert’s opinion”
Avid Fan
“I won’t miss a match on my beloved team and rival and I check sports news 3 times per day. I like to know the details stats of a match”
Workshop with Fox Sports
Tailored for the interests of each individual market, landing page content dynamically updates to reflect the top sports stories, stats and scores that local viewers care most about. ⚽ ⚾ 🏀 🎾
Customised widget for different sport fans
A new feature combing live match video coverage, real-time scores, match statistics and commentary all in one place so fans can enjoy the action and deep dive match information as it happens anywhere.